50 Cent No Yo Quero Taco Bell Advertisement-He Sues

Big news in the taco and music industry…..All the stops are being pulled out and we have a fight on the way between rap giant 50 Cent and fast food giant Taco Bell.

I am impartial….I like them both. But I’m glad I’m not the one being sued as it’s all I can do to by a value meal…

According to Money Mag:

50 Cent, well known and loved rapper, sued Yum Brands Inc.’s (YUM) Taco Bell Corp. on Wednesday for allegedly using his name, persona and trademarks in a nationwide advertising campaign without first getting his permission.

The representatives for 50 Cent filed the lawsuit in Manhattan. It alleges Taco Bell drafted a fake letter that asks the rapper to change his name to “79 Cent,” “89 Cent” or “99 Cent” in order to publicize its “79-89-99 Cent Why Pay More Value Menu.”

Taco bell allegedly released the letter to the national press in June before sending it to 50 Cent, the complaint said. The letter reads “like a poorly written voice-over for one of Taco Bell’s television commercials,” the lawsuit said.

The suit goes on to say that; “Thus, without authorization, Taco Bell traded on the name of the world’s biggest hip-hop star to draw attention to its new hip-hop-based advertising campaign, and thereby generated massive publicity for its business”.

The lawsuit is going after more than $4 million in damages.

This is how I see it:

Yo quero 4 million bucks…….

Taco Bell said:

“We made a good-faith, charitable offer to 50 Cent to change his name to either 79, 89 or 99 Cent for one day by rapping his order at a Taco Bell, and we would have been very pleased to make the $10,000 donation to the charity of his choice,” said Rob Poetsch, a Taco Bell spokesman.

This is how I see it:

Yo quero inventive advertising gimmicks…….

We’ll just have to wait and see who comes out smellin like money or ‘fire sauce’…..